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Greetings, and Welcome to the 21st Century!
As the president and founder of Soldano Custom
Amplification, I’d like to thank you for your interest in Soldano products.
As you’re most likely aware, Soldano amps are known as the best sounding,
best built, and most versatile all-tube guitar amps that money can buy. Innovative
design, clean, timeless styling, and my relentless and uncompromising quest
for the ultimate tone have earned our amplifiers this reputation. Many of
the world’s renowned guitar players have come to rely on Soldano products
for their amazing tone. In 1987, the Soldano 100 watt Super Lead Overdrive
redefined and set a new mark for high gain tube amplification. As can be witnessed
by how often this design is copied and the number of digital ’models’
attempting to emulate the ’Soldano Sound’, our mark of excellence
still defines the quintessential hot guitar sound for the new millennium.
The 21st century has always held great promise. In the 1950’s, everyone
looked to the new millennium and assumed we’d be zipping around in our
own personalized rocketships and spending vacation time on the Moon and Mars
or in underwater ’bubble cities’. Although, unfortunately, these
things have not yet come to pass, there is no denying that technology has
advanced exponentially in the last fifty years. And though we have made great
leaps forward in technology, there is something to be said for the past. Things
were made to last and there was certain pride in craftsmanship. That pride
in craftsmanship is still alive and well here at Soldano Custom Amplification.
And, in a time when more and more manufacturers are sadly succumbing to the
lure of quick profits promised by the ’new economy’ and ’planned
obsolescence’, I flatly refuse to go there. As I see it, the model for
this ’new economy’ is all about image and hype, and all too often
product quality is compromised so that more money and effort can be pumped
into the marketing machine.
At Soldano Custom Amplification, we choose to
put our money into obtaining the best parts available and then spending the
time to carefully assemble these parts by hand to create the highest quality
and most reliable guitar amplifiers possible. Our attention to detail borders
on the obsessive. We don’t have an assembly line, nor do we subcontract
subassemblies out to ’developing nations’. Every amp is crafted
here at our shop in Seattle, and each is wired, start to finish, by one technician.
We stand by our products through the years and take great pride in all the
great musicians who have chosen to play through our amps in this millennium
and the last.
On the following pages you will find pictures of the products we currently
offer. Descriptions and technical specifications are on the last two pages.
Notice that we’re showing some crazy colored coverings on some of these
amps - we did this not only for fun, but to also give you some ideas of what
is available, on a custom order basis, to personalize your set up. The standard
colors are black, red, ’snake skin ’, and purple. And speaking
of personalization, we still offer modifications and ’custom build ’
services - after all, ’Custom ’ is our middle name! I hope you
enjoy browsing through the following pages. Whatever style of music you play,
Soldano Custom Amplification has the amp for you.
- Michael J. Soldano Jr.